Silque&strand
​
2025
​
Brand Identity | Style guide | Brand Imagery/Director
​
​
Silque & strands is a premier hair salon founded and run by Yasmin A, a passionate stylist of 10 years with a dedication to enhancing natural beauty. Specialising in sleek silk presses and intricate braiding, Yasmin caters to the refined tastes of classy women who value sophistication and style. At Silque&strand, every client is treated to a luxurious experience, leaving with hair that radiates elegance and confidence.
​
​
​
​
For Silque & Strands, we have thoughtfully agreed to incorporate natural, warm colours to convey femininity and elegance. This palette not only enhances the brand's identity but also evokes a sense of warmth and sophistication. By choosing these colours, we aim to create an inviting atmosphere that resonates with our audience, reflecting the essence of the modern woman.
The ampersand symbol, represented by &, serves as a crucial element that ties the words together, creating a seamless connection between them. This elegant character not only enhances the visual appeal of the text but also conveys a soft and luxurious feel to the logo. By incorporating the ampersand, the design transforms into a sophisticated representation that evokes a sense of refinement and harmony, making it a perfect fit for a high-end brand. Ultimately, the use of the ampersand elevates the overall, leaving a lasting impact on the viewer.
These fonts can be effectively utilised across various assets, such as marketing materials, websites, and social graphics, ensuring a consistent and professional appearance.
These ideas focus on aligning with their brand while capturing the attention of their target audience through eye-catching visuals and compelling content. The goal is to create a cohesive and attractive social media aesthetic that resonates with users and encourages interaction.
The client's choice of media platforms was Instagram and TikTok, which are both highly engaging channels. To enhance their online presence, I developed a range of creative concepts that outline how their social media pages should appear.
This brand embodies the essence of enhancing women’s femininity through elegant and luxurious hair styling.