Green Rooted
​
2023
Brand Identity
Packaging Design
​
At Green Rooted, we are committed to harnessing the power of nature to provide you with the finest vegan skincare products. Our mission is to empower you to embrace a holistic and sustainable skincare routine, promoting not just healthy, radiant skin but also a profound connection to the environment. We believe that nature holds the key to timeless beauty and a harmonious world.
​
​
​
​
​
I embarked on a journey to create a vegan skincare brand that caters to women who prioritise natural and organic products. Combining my passion for skincare and design, I immersed myself in the world of botanical beauty to symbolise our brand’s unyielding commitment to the healing power of nature. I carefully crafted digital sketches of flowers to seamlessly integrate them into our design.
​
​
The colour palette has been curated with precision, reflecting our commitment to inclusivity and enhancing natural beauty. I have chosen shades that harmonise with a wide range of skin tones, including gentle peachy hues and subtle undertones. These colours not only make our products visually appealing but also accentuate the natural beauty of every individual who uses them.
​
​
The name and logo of the brand are the heart of our identity, carefully selected to reflect the essential philosophy of our products. The name, 'Green Rooted,' carries profound meaning. The word 'Green' represents to abundant use of ingredients derived from the earth. It also embodies our commitment to sustainability and environmental consciousness, which are integral to the brand. The word 'Rooted' embodies the deep connection with nature and the timeless origins of skincare. It represents a return to the basics, to the very roots of natural beauty.
I designed the logo and incorporated vines into the two letters ‘o’s, then transformed the both into a ‘g’ for the logo mark.
​
The flower design for the packaging was meticulously using the pen tool, allowing for precise and intricate details that enhance the overall aesthetic. This technique not only showcases the beauty of the floral elements but also ensures that each petal and leaf is perfectly shaped and defined. thoughtful application of the pen tool brings a unique artistry to the packaging, making it visually appealing and memorable for customers.
​
The packaging of ‘Green Rooted’ is designed to represent the brand’s core values of simplicity and gentleness. With a soothing appearance, the packaging encapsulates the essence of the brand’s philosophy. It serves as a visual reminder that the path to healthier skin starts with a simple approach, and the purest ingredients can be found in the heart of nature.
​
